Develop and implement a content strategy aligned with the company’s brand, voice, and marketing goals.
Conduct audience research to understand customer personas and tailor content accordingly.
Plan and maintain a content calendar to ensure timely and consistent content delivery.
Content Creation & Management:
Oversee the creation of high-quality content, including blog posts, articles, social media posts, website content, email newsletters, and video scripts.
Collaborate with designers, writers, and videographers to produce engaging multimedia content.
Edit and proofread content to ensure consistency, accuracy, and alignment with brand guidelines.
Repurpose existing content across different channels to maximise reach and impact.
SEO & Optimisation:
Ensure content is optimised for search engines (SEO) by conducting keyword research and implementing best practices.
Work closely with the SEO team to enhance website content and improve organic rankings.
Monitor content performance and adjust strategies to improve visibility and engagement.
Social Media & Digital Presence:
Develop content strategies for social media platforms to increase engagement and brand awareness.
Monitor trends and emerging platforms to identify opportunities for content expansion.
Coordinate with the social media team to align content strategies across channels.
Content Performance & Analytics:
Track and analyse content performance using tools such as Google Analytics, SEMrush, and social media insights.
Provide regular reports on content effectiveness and recommend improvements based on data insights.
Use metrics such as engagement rates, click-through rates, and conversions to refine content strategies.
Collaboration & Communication:
Work closely with marketing, sales, and product teams to ensure content aligns with overall business objectives.
Manage relationships with freelance writers, agencies, and external content providers.
Develop and enforce content guidelines to ensure brand consistency across all channels.
Team Leadership & Project Management:
Lead and mentor content team members, ensuring productivity and creativity.
Manage content production workflows, deadlines, and deliverables.
Implement content management best practices to improve efficiency and collaboration.
Qualifications:
Proven experience as a Content Manager, Content Strategist, or similar role.
Exceptional writing, editing, and proofreading skills.
Strong understanding of SEO, content marketing, and digital marketing trends.
Proficiency in content management systems (CMS) such as WordPress, HubSpot, or similar.
Knowledge of social media platforms and best content practices.
Experience with analytics tools like Google Analytics, SEMrush, or Ahrefs.
Excellent project management and organisational skills.
Ability to create content strategies for multiple channels and audiences.
Strong leadership and team collaboration abilities.
Global talent for startups that can’t afford to fail.
Access the top performing teams and save up to 50% on salaries whilst doing it.
