Collect, clean, and analyse data from multiple eCommerce platforms such as Shopify, WooCommerce, Amazon, and Google Analytics.
Monitor and analyse website traffic, sales performance, and customer behaviour metrics.
Identify trends and patterns in sales data to provide actionable insights for marketing and sales teams.
Measure the effectiveness of promotional campaigns, A/B tests, and pricing strategies.
Performance Reporting:
Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), and return on ad spend (ROAS).
Present insights and recommendations to stakeholders to support strategic initiatives.
Provide regular reporting on inventory levels, product performance, and fulfilment efficiency.
Customer Behaviour Insights:
Analyse customer journeys, purchasing patterns, and retention rates to improve user experience and customer loyalty.
Segment customer data to develop targeted marketing strategies.
Track and report on cart abandonment rates and suggest strategies for improvement.
Market & Competitor Analysis:
Conduct competitor benchmarking to assess pricing, product trends, and market positioning.
Track industry trends and customer preferences to identify new growth opportunities.
Monitor social media and customer reviews for sentiment analysis.
Process Optimisation:
Identify inefficiencies in the eCommerce operations and recommend data-driven improvements.
Work with cross-functional teams (marketing, sales, operations) to implement data-driven strategies.
Automate repetitive reporting tasks to improve efficiency.
Data Governance & Accuracy:
Ensure data accuracy and integrity across various reporting systems.
Collaborate with the IT team to optimise data collection processes and troubleshoot discrepancies.
Maintain documentation of data sources, methodologies, and reporting standards.
Qualifications:
Proven experience as an eCommerce Data Analyst, Business Analyst, or in a related role.
Proficiency in data analysis tools such as Google Analytics, Google Data Studio, Microsoft Excel (Pivot Tables, Power Query), and SQL.
Experience with eCommerce platforms like Shopify, Magento, WooCommerce, Amazon Seller Central.
Strong analytical and problem-solving skills with attention to detail.
Knowledge of digital marketing metrics (SEO, PPC, social media analytics).
Familiarity with visualization tools such as Power BI or Tableau.
Excellent communication skills to present insights clearly to non-technical stakeholders.
Strong project management and multitasking abilities.
Global talent for startups that can’t afford to fail.
Access the top performing teams and save up to 50% on salaries whilst doing it.
